Wal-Mart named top corporate citizen

Discount Store News, May 24, 1999

BENTONVILLE, ARK. -- Wal-Mart has been named the nation's No. 1 "good corporate citizen" by Americans participating in The 1999 Cone/Roper Cause Related Trends Report. The results are based on responses from 2,000 people.

According to the five-year benchmark study on companies, consumers and causes, one in four Americans spontaneously named Wal-Mart a "good corporate citizen," unseating McDonald's, which has held the spot since 1993. Wal-Mart contributed more than $100 million in 1997 to support children and family causes, almost all of it generated at the local level. The full 1999 Cone/Roper Cause Related Trends Report will be available later this month.