Retail Industry
Industry: Email Alert RSS FeedKmart, Wal-Mart promote Viagra
Discount Store News, June 8, 1998
TROY, MICH./BENTONVILLE, ARK. -- Kmart and Wal-Mart are aggressively pursuing the market for the popular potency pill Viagra.
Kmart has taken out national newspaper ads to promote its price of $39.99 for a five-tablet prescription, and Wal-Mart is offering the drug at its unadvertised everyday low price of $38.98. At pharmacies around the country, Viagra has been selling for about $10 per pill, or $50 for five tablets.
Viagra, developed by Pfizer, went on the market March 27 amid much publicity. Even former Sen. Bob Dole, R-Kansas, discussed his use of Viagra.
Most RecentRetail Articles
Early estimates that the drug could garner $300 million in sales in its first year have since been increased by analysts to top $1 billion and could exceed $3.5 billion within four years.
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Design a commission plan that drives sales - Sales Commissions
Most Popular Business Publications
Content provided in partnership with
