Most recognized e-commerce brand - Brief Article - Statistical Data Included

Discount Store News, Sept 6, 1999

                     Most recognized e-commerce brand

                  Aug. '99          Spring '99
                   Percent  Million  Percent   Million
                  Awareness Adults  Awareness  Adults
 1. amazon.com      60.1%    117.8     51.7%   101.3
 2. priceline.com   55.4     108.6     46.5     91.1
 3. eBay            46.4      90.9     32.2     63.1
 4. Etrade          43.8      85.8     29.9     58.6
 5. eToys           26.2      51.3     21.6     42.3
 6. HotJobs         26.0      50.9     17.6     34.5
 7. Monster.com     24.1      47.2     17.4     34.1
 8. AutobyTel       22.6      44.3     17.9     35.0
 9. CDNow           20.2      39.6     17.2     33.7
10. Reel.com        19.4      38.0     14.9     29.2


Source: Opinion Research Corp.

With Internet use continuing to climb, the scramble to become top of mind with consumers is growing more heated. A study conducted by Princeton, N.J.-based Opinion Research Corp. found that in the fourth months between May and August, the number of U.S. adults on the Internet rose 11.8%. Since April, 23.1 million adults logged onto the Internet for the first time. The brand awareness leaders: amazon.com and priceline.com, both of which are now recognized by more than 100 million adults.