Retail Industry
Industry: Email Alert RSS Feedpetopia.com launches off-line ads
Discount Store News, Sept 6, 1999
SAN FRANCISCO -- petopia.com, on-line pet goods store, announced recently the launching of its new "Internet Pet Paradise" advertising campaign hitting radio waves, television spots, roadside billboards and Web banner ad sites.
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petopia.com's advertising agency, Swirl, has created a series of advertisements for all media depicting pets -- mainly dogs and cats -- frolicking in water bowls the size of swimming pools and playing with oversized balls of string to illustrate the concept behind its "Paradise" campaign.
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