Retail Industry
Industry: Email Alert RSS FeedFellowes
Discount Store News, Oct 26, 1998
To take advantage of brand equity in the Fellowes name, the company has unified the packaging of its products under a newly redesigned corporate logo. The distinctive new logo appears on all packaging and is black, white and yellow. Nothing else on the market is Fellowes yellow, so the logo is instantly recognizable.
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In addition to its new logo, Fellowes has expanded its line of Looney Tunes licensed computer accessories and audio storage products. Three new items include an embroidered CD player case, Tweety at the Beach mouse pad and character-themed CD jewel cases.
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