Retail Industry
Industry: Email Alert RSS FeedFellowes
Discount Store News, Oct 26, 1998
To take advantage of brand equity in the Fellowes name, the company has unified the packaging of its products under a newly redesigned corporate logo. The distinctive new logo appears on all packaging and is black, white and yellow. Nothing else on the market is Fellowes yellow, so the logo is instantly recognizable.
Most RecentRetail Articles
In addition to its new logo, Fellowes has expanded its line of Looney Tunes licensed computer accessories and audio storage products. Three new items include an embroidered CD player case, Tweety at the Beach mouse pad and character-themed CD jewel cases.
COPYRIGHT 1998 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2008 Gale, Cengage Learning
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- LIFO vs. FIFO: a return to the basics
Most Popular Business Publications
Content provided in partnership with
