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Industry: Email Alert RSS FeedYankee Group - surveys video game console market - Brief Article - Statistical Data Included
Discount Store News, Nov 8, 1999
> In a recent survey of U.S. house-holds, the market research firm Yankee Group found that 7% of respondents said they were very or somewhat likely to purchase a video game console within the next six months. However, when the same consumers were informed that the new generation of game machines cost about $199 and are equipped for Web access, e-mail and multiple-player Internet competition, the number of likely purchasers rose to 12%.Most RecentRetail Articles
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