Retail Industry
Industry: Email Alert RSS FeedMars buys rights to rename amphitheater
Discount Store News, Jan 24, 2000
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FORT LAUDERDALE -- Mars, the Musician's Planet chain of music superstores, has bought the rights to rename Coral Sky Amphitheater, a 20,000-person concert venue at the South Florida Fairgrounds in West Palm Beach. The 32-store Mars musical equipment chain reportedly paid $3.3 million for the rights to change the name to Mars Music Amphitheater for six years and to post signs and promote events at 15 other venues owned by Coral Sky owner SFX Entertainment.
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