Retail Industry
Industry: Email Alert RSS FeedPhar-Mor, More.com team up on line - for marketing strategy - Brief Article
Discount Store News, Feb 7, 2000
SAN FRANCISCO -- More.com, seller of on-line health, beauty and wellness store items and Phar-Mor Inc., a leading discount drugstore chain, are joining forces to provide consumers with a superior on-line offering. Phar-Mor said it would be very aggressive in its customer-focused marketing efforts to promote the more.com online offering, which includes health, beauty and wellness products as well as full-service pharmacy.
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An advertising campaign will be launched by Phar-Mor to generate consumer awareness about its new e-commerce offering in key locales. Phar-Mor will feature new promotional materials including branding on all prescriptions and shopping bags, receipts, in-store signage and circulars.
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