Staples partners with GeoCities

Discount Store News, March 22, 1999

FRAMINGHAM, MASS. -- Staples.com has established an on-line advertising and promotion relationship with GeoCities, making it the exclusive office supplies merchant for GeoCities' Shopping Center. It also is to become a charter member of the Web community's new Pages that Pay affiliate program. Staples.com's will now reach more small businesses, which make up nearly 60% of GeoCities' 19 million monthly visitors.

Staples.com will be the exclusive office supplies merchant for GeoCities Back-to-School promotion and also will sponsor a Small Business Center in the Small Business Neighborhood on GeoCities. Under the new Pages that Pay program, the 3.5 million GeoCities members, called "Homesteaders," will have the opportunity to directly link visitors from their individual home pages to the Staples.com Web site. The Homesteaders will earn a commission based on Staples.com sales that are generated from their home pages. Staples.com will be the exclusive office supplies merchant for the affiliates program.