Retail Industry
Industry: Email Alert RSS FeedThe Martha miracle takes root in L&G and blossoms in baby - Martha Stewart Everyday brand at Kmart
Discount Store News, March 22, 1999 by Mike Duff
"I think we want to be very careful that the brand is distinct," Ryman said. "At Kmart, Martha Stewart is the centerpiece of home and garden."
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So, in reality, Martha won't be everywhere--just everywhere she belongs.
COPYRIGHT 1999 Lebhar-Friedman, Inc.
COPYRIGHT 2000 Gale Group
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