Adding a little character to children's clothing - includes related article on Looney Tunes US Olympic Team activewear - Looney Tunes Supplement

Discount Store News, August 21, 1995

That's why the teaming of D. Glasgow and Warner Bros. Consumer Products is such a winning proposition.

D. Glasgow is a 65-year-old multifaceted manufacturer specializing in children's sports licensed apparel. Its expertise has earned the company many honors, including the Ernie Award for best sports licensed apparel, and the SPARC Award for outstanding boys' sizes 4 to 7 apparel. D. Glasgow is also a member of the NFL'S prestigious Million Dollar Club.

Warner Bros. Consumer Products is a licensing and merchandising powerhouse that has handily developed its Looney Tunes cast of characters into favorites with far-reaching appeal that grows stronger with time.

Now D. Glasgow and Warner Bros. are combining their talents to bring a new-fashioned appeal to activewear and a new spirit to sportswear.

The fun starts with the Team Glasgow collection for boys. The line pairs the most perfect of partners: professional sports teams and popular Looney Tunes players.

In a marketplace where sports licensing has experienced its share of troubles, D. Glasgow's business continues to thrive. As President Andy Glasgow says, "What kid doesn't want to be associated with sports and Looney Tunes? Children want to emulate their sports heroes, and they just can't get enough of Looney Tunes."

That's the kind of thinking that goes MAJOR LEAGUE into the creation of the Team Glasgow collection of sets and separates positioned expressly for the mass market. Designed to fit infants through size 20, Team Glasgow is modeled after Bull Frog, another company division targeted to department and specialty stores.

Team Glasgow captures the essence of such Looney Tunes personalities as the wisecracking Bugs Bunny and the ever-eclectic Taz, and matches them with the sharp insignias of NFL, MLB, NHL and NBA clubs. Dynamite graphics make Team Glasgow a champion. Designed by an in-house creative crew that utilizes the most advanced computer-aided design technology, bold licensed statements are made in full screenprints and are played out in the most intense color palettes.

Just imagine the thrill of the consummate BASEBALL! athletes Taz and Bugs sending slapshots soaring through the net at a New York Rangers hockey game Or Taz sporting a stylish Charlotte Hornets uniform as he expertly dunks a game-winning basket into the hoops.

For girls, D. Glasgow combines the whimsical flair of Looney Tunes with the latest fashion looks.

Adorable coordinating tops and bottoms star the likes of Tweety Bird, Sylvester the Cat and Bugs Bunny. Brightly colored garments show scenes of Tweety riding high on rollerblades or listening to a favorite tune on a personal stereo. Others portray Tweety, Sylvester and Bugs as members of the Teepee Club, all decked out in Native American attire.

The girls' collection is constructed of fashion-forward fabrics and detailed with treatments and trims that enhance its style as well as elevate its value.

Whether it be girls' or boys' sets or separates, D. Glasgow takes original Looney Tunes visuals and splashes them on the highest quality fabrics, producing American-made garments constructed to last and value-priced to sell. And just as it takes more than a licensed image to make a collection into a contender, D. Glasgow understands good follow-through. That's where the the planning and execution of customized merchandising programs come in. D. Glasgow works closely with Warner Bros. and individual retailers to ensure a varied product assortment that meets the needs of countless consumer profiles. Then D. Glasgow adds a timely flow of fresh styles to keep the product mix interesting. Figure in a quick turnaround via EDI on re-orders and hot market situations from Glasgow's two company-owned warehouses. The result: D. Glasgow and Warner Bros. Looney Tunes make a great team.