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Industry: Email Alert RSS FeedMass is first giftware choice - according to Unity Marketing for The Consumer Market for Gifts and Decorative Accessories report
Discount Store News, Sept 21, 1998
STEVENS, PA. -- Mass merchants are the channel of choice when it comes to choosing giftware, according to a recent report conducted by Unity Marketing for The Consumer Market for Gifts and Decorative Accessories. Among the 92% of Americans purchasing a gift or decorative accessory item in the past year, 82% did their buying at a mass merchant.
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Just 62% made their purchase at a specialty retail store, and only 15% purchased from a mail order catalog.
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