Retail Industry
Industry: Email Alert RSS FeedBranded goods take upper hand in category - Top Brands - Part I: Store Manager Survey - Home Products/Personal Care Appliances
Discount Store News, Oct 7, 1991
Table : Personal Care Appliances: Top Brands Vary by Outlet
All Conventional Upscale
Discounters Discounters Discounters
Brand 1991 1990 1991 1990 1991 1990
Conair 57% 42% 60% 42% 45% 42%
Norelco 35 24 35 24 39 34
Vidal Sassoon 32 15 30 11 45 35
Remington 21 23 21 23 24 25
Windmere 17 14 19 14 8 13
Clairol 16 16 16 15 22 21
Jerri Redding 12 10 14 11 2 -
Black & Decker 5 6 5 6 6 6
General Electric 2 4 3 4 - 7
Proctor-Silex 2 2 2 3 1 1
Source: Discount Store News/Leo J. Shapiro & Associates
Most RecentRetail Articles
Table : Personal Care Appliances How Industry's Top 5 Fare at Chains
Brand Kmart Wal-Mart Target Conair 70% 66% 40% Norelco 37 44 29 Vidal Sassoon 7 52 56 Remington 32 24 27 Windmere 2 24 4
Source: Discount Store News/Leo J. Shapiro & Associates
Table : Personal Care Appliances Top Brands Performance by Region
North Brand Northeast South Central West Conair 62% 61% 48% 63% Norelco 47 36 36 24 Vidal Sassoon 20 39 36 14 Remington 31 20 23 15 Windmere 26 19 10 22 Clairol 7 18 18 13 Jerri Redding 9 10 16 10 Black & Decker 6 3 6 10 General Electric 3 1 3 4 Proctor-Silex - 2 5 -
Source: Discount Store News/Leo J. Shapiro & Associates
COPYRIGHT 1991 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
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