Retail Industry
Industry: Email Alert RSS FeedAutoZone tests TV security system
Discount Store News, Nov 3, 1997 by Richard Halverson
MEMPHIS, TENN. -- AutoZone is
testing a new closed circuit TV
security system that promises
to replace the high cost of providing
in-store security guards
in 150 to 200 stores operating
in high crime areas.
The system features a two-way
video system, instead of
the conventional one-way, so
off-duty cops who monitor the
system in Houston can talk
down the bad guys who might
be causing trouble in a retail
store--and even project their
images, complete with uniform,
gun and badge, onto a 27-in. TV
monitor within the store.
Accordingly, any "perp" would
realize that a real cop--not a
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rent-a-cop--is watching his
every move and listening to
every word he says.
In a technological breakthrough,
the system is close to
real time, so images and dialog
flow back and forth
almost instantly.
In a recent success
story, the system, operated
by InterStar, Houston,
broke up a midnight
gang fight in the parking
lot of a convenience
store in San
Antonio, Texas.
Within 45 seconds of
over the loud speaker,
members of three
gangs fled in their
cars, taking a fatally
wounded member
with them.
When San Antonio
police arrived 14
minutes later, all
that was left of the
gang fight was blood
on the pavement
from knife wounds.
At a Memphis store--not an
AutoZone unit--the system
foiled the rape of a store clerk.
In the first week that
AutoZone had been testing
the system, which it dubs
Remote Guard, it succeeded
in persuading two customers
who were violently arguing in
the store, to take their quarrel
outside once the cop on
the TV screen threatened to
call the police if they refused
to leave.
The system works this
way: managers carry silent
alarm buttons and other
alarm buttons are mounted
behind the parts counter. If a
robbery or some other disturbance
occurs, clerks push the
panic button.
An off-duty or retired police
officer responds by clicking
his PC to the affected store
and begins scanning the store
through closed caption TV
cameras mounted both inside
and out to discover what's
going on. Then he can talk to
store personnel to ask about
the problem.
If he sees that a robbery is
in progress, the officer stays
silent and invisible and notifies
the local police that a
crime is in progress, guaranteeing
the fastest response.
He continues monitoring the
scene through remotely controlled
cameras and can listen
to whatever is being said.
He thus becomes a witness to
the crime.
But if the robber begins
case of the attempted rape of
a Memphis store clerk, the
officer will use the loudspeaker
to talk down the perpetrator
and flash his uniformed
image onto the store TV monitor.
That was enough to
scare off the would-be rapist
before he hurt the clerk.
No small business can
afford to have full-time security
guards in their stores,
said Bill Cone, vp loss prevention
for AutoZone.
"We won't consider rolling
out the system unless the test
shows that it provides security
that is better than using a live
guard," Cone said. "AutoZone
won't sacrifice the safety of
either our customers or our
employees to save money."
AutoZone hires guards in
150 to 200 stores in high
crime areas on a rotating
basis, Cone said. Stores get
20 to 40 hours a week of
guard service, although they
typically operate 13 hours a
day, seven days a week.
If the Remote Guard proves
itself during a 90-day, onestore
test, AutoZone could
consider installing it in more
than 200 stores, Cone said.
As with any security system,
AutoZone is hoping for a
deterrence effect. Each store
using the system displays a
decal on the door advising
customers that a security
system is photographing
them and listening to their
conversation.
Costs of the service run
"pennies an hour," against
the $10 to $15 an hour wage
for an in-store guard.
InterStar is providing service
to hundreds of stores
since it set up shop in 1994.
The AutoZone installation
uses equipment that
Sensormatic, Boca Raton,
Fla., developed.
The typical convenience
store installation would
include four cameras and cost
about $10,000. For larger
stores of the AutoZone size, the
cost might run about $20,000,
including $15,000 for cameras
and $5,000 for communications
equipment.
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