Bibliography for: "Kmart ad campaign in high gear for holidays"

Laura Liebeck "Kmart ad campaign in high gear for holidays". Discount Store News. FindArticles.com. 01 Jan, 2010. http://findarticles.com/p/articles/mi_m3092/is_n22_v36/ai_20052615/

Discount Store News

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Articles in Nov 17, 1997 issue of Discount Store News

• CompUSA expands with smaller stores
  by Laura Heller
• Scent of success
• Special sizes in girls', boys' are a real 'plus' for retailers
• Kmart ad campaign in high gear for holidays
  by Laura Liebeck
• Federal government again thwarts free marketplace ideals
  by Ken Rankin
• Largest closeouter gets bigger
  by Laura Liebeck
• OfficeMax is the biggest, now it has to prove it's the best
  by Mike Troy
• When holiday sales look slim, a catalog is a retailer's best friend
  by Jennifer Negley
• Major studios roll out kidvids for Q4, and beyond
• Brand equity extension evident at APAA show; yet innovative products are scarce
• Lower price points spark sales of software, games
  by Robert Scally
• An eclectic product mix can be a double-edged sword
  by Tony Lisanti
• Good Guys pushes DVD, but ready to embrace Divx
  by Robert Scally
• Fred Meyer to become $15 billion player
  by Laura Liebeck
• Rise in telecommuting drives home-office sales
  by Carolyn Setlow
• Retailers try on-line coupons; consumer response limits 'a learning experience.'
  by Richard Halverson
• Home theater in a box
  by Laura Heller
• Best Buy gives product mix a workout; exercise equipment latest line to replace losing CDs
  by Laura Heller
• In OTC, the push is on PL