Retail Industry
Industry: Email Alert RSS FeedWard names DMB&B as new ad agency - Montgomery Ward and Company Inc., D'Arcy Masius Benton and Bowles Inc - Marketwatch - column
Discount Store News, March 4, 1991
Ward Names DMB&B as New Ad Agency
Most RecentRetail Articles
CHICAGO -- Montgomery Ward has named D'Arch Masius Benton & Bowles (DMB&B) as its new advertising agency, replacing Saffer Advertising, which had serviced the account since 1988. Bernard Brennan, Ward's chairman and ceo, said that "after a thorough review of several highly qualified [agencies], we determined that DMB&B offered the broadest array of services that would best suit our needs as we continue our aggressive growth into the 1990s."
COPYRIGHT 1991 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2004 Gale Group
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Design a commission plan that drives sales - Sales Commissions
Most Popular Business Publications
Content provided in partnership with
Presented by American Express