Infomercials hot at Super Show; consumer interest helps pump up exercise category - exercise equipment, Super Show sporting goods trade show, Atlanta, Georgia - includes related article on women's activewear

Discount Store News, March 1, 1993 by Richard Halverson, Jill Lettich

In licensed goods, companies were showing a range of apparel. The category is now a staple at retail, and manufacturers showed products with new detailing to keep it looking fresh. Bigger embroidered logos and denim accents were among new looks at Chalk Line.

World Cup Soccer (scheduled for the United States in 1994) was a big draw for The Game, an apparel label of sports licensed goods. Chris Patel, marketing assistant, said soccer styles are doing well. "There is added excitement because the World Cup is being held here," she said.