Retail Industry
Industry: Email Alert RSS FeedSears to launch Visa card this month - Sears, Roebuck and Co - Marketwatch - column
Discount Store News, March 18, 1991
Sears to Launch Visa Card This Month
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CHICAGO -- Sears plans to launch its new Prime Option Visa card this month with a 7 million-piece direct mail campaign. The effort would play up the card's major features: no annual fee and a choice of a flat interest rate or one pegged to the prime rate. Sears move came after a Federal Court in Salt Lake City last month granted a preliminary injunction in the retailer's antitrust lawsuit against Visa U.S.A. That bank card association, which had sought to block Sears from issuing the Visa card, said it would appeal the ruling.
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