APS, 35mm support develops at photo show

Discount Store News, March 17, 1997 by Dawn Wilensky

Black & white film is making a slight comeback thanks to younger consumers, who are influenced by stylish black & white ads from the likes of Calvin Klein, Guess and other tastemakers. Ilford has a one-time-use camera with flash and one without. They will retail for $12.95 and $9.95, respectively. And Konica has its C41 24 3 exposure one-time-use camera for $12.99.

Color film saw some introductions with Kodak showing its Gold 400, 200 and 100 films with improved color saturation, color accuracy and sharpness in a broad range of picture-taking conditions. Its 800-speed film will be billed as "self-adjusting" to reflect its flexibility. Also seen at the show: new HP 200 color print film from Imation Corp. that provides a wide variety of shooting conditions and situations for both compact and SLR cameras.

Some other interesting products at the show included: * The Olympus 1000, a digital audio recorder with 2MB miniature card that interfaces with a PC or laptop. It has unlimited memory, and an industry standard file format; * The 3-D 35mm point-and-shoot camera with flash by Kalimar that uses a multi-element optical lens and includes a 3-D processing mailer.