Retail Industry
Industry: Email Alert RSS FeedTarget stays on the hipper side of soft lines: not content with leading the pac, Target refocuses on fashionable house brands - The Power Retailers: Target
Discount Store News, April 1, 1996 by James Mammarella
Micromarketing, brand management, a cohesive merchandising culture these assets have served Target well in establishing itself as the top tier national discounter in terms of fashion. Target has secured a high degree of loyalty from a highly desirable demographic group. Its clientele tends to be younger and more affluent than that of its larger discounting rivals, Kmart and Wal-Mart.
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It is no surprise that an apparel general merchandise manager at a regional discounter recently told DSN that his mission was clear. We have to out-Target Target."
COPYRIGHT 1996 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2004 Gale Group
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