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Industry: Email Alert RSS FeedToon time - character watches - Special Supplement: Apparel Merchandising
Discount Store News, April 1, 1996
Watches are displayed at Hills in cases, countertop fixtures or specially designed vac forms (pedestals made to fit and elevate various styles and cases). The planograms are changed twice per year, with adjustments made throughout to keep the look fresh.
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The potent combination of entertainment industry marketing support and manufacturer in-store merchandising muscle has made adult character watches yet another category that has been able to expand, based on the compelling point of view of animated personalities. Despite their ubiquity in the market, these cartoon creations are still able to produce incremental growth.
COPYRIGHT 1996 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
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