Business Services Industry
Integrated Response Marketing
Paperboard Packaging, Oct, 2004
* Bob Sukenik, former chairman of the TAPPI Corrugated Containers Division, starts a new company, Integrated Response Marketing (iRm), a full-service marketing and consulting organization specializing in customer relationship management. The organization's focus is developing systems for clients to better target prospective customers, and retain and up sell existing customers.
The company's Web site is www.teamirm.com.
COPYRIGHT 2004 Questex Media Group, Inc.
COPYRIGHT 2008 Gale, Cengage Learning
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