The complete package: all Packaging Co. crafts unparalleled structural designs, fashioning its customers a distinctive design solution

Paperboard Packaging, Dec, 2003 by Esther Durkalski

Packaging used to send a proof to each location by FedEx and it would take a week to get an approval. Now it can be posted on the Web site and approval occurs within 24 hours.

All the machinery and software has improved All Packaging capabilities and allowed the converter to easily implement the creative design ideas of John Chaisson, All Packaging's vice president of creative services.

Chaisson is the mastermind behind the majority of All Packaging's numerous design awards. Chaisson, who has been with the company for 13 years, was trained at the Art Institute of Colorado. Before Chaisson joined the All Packaging staff, the company had won only five design awards in its company history. Since he arrived, the company has won more than 130 awards, including four

National Paperbox Association (NPA) best of show awards. All Packaging also won a best of show for structural design at the International Paperbox Congress in 2000.

Chaisson's most recent best of show win was at this year's NPA Design Competition for the Glominerals cosmetics package manufactured for Caleel-Hayden, LLC.

Chaisson, along with another structural designer, crafts hundreds of structural ideas, some at the customers' request and some to show potential customers what a difference All Packaging can create. The company has an impressive portfolio of designs, intended for mass production for some of the biggest name brands and some one-of-a-kind, one-time-only creations for smaller firms.

The designs are not just paperboard--Chaisson uses other mediums, including E-flute inserts. Chaisson's attention to detail shapes such intricate designs as a four-foot movable Ferris wheel, made entirely of paperboard and wooden dowel rods.

The All Packaging team meets with the customer at the onset of every project, developing intimate knowledge of customer's goals and the product marketplace.

Chaisson's renowned expertise and the company's relentless technological investments distinguishes All Packaging from other folding carton companies.

Supplying the suppliers

Last year, All Packaging Co. invited its 17 suppliers to a two-day meeting at a hotel near its Aurora, Colo., facility. All Packaging wanted to know more about the lack of predictability in its process and the output of its equipment.

"That two-day meeting was a very important step in our understanding of the capabilities and limitations of each of our systems and sub systems on our equipment," All Packaging President Ken Pepper says.

The meeting allowed the suppliers to suggest and find ways of working and reworking the machinery and processes to better fit with other machinery and processes.

"The suppliers enjoyed it as much as we needed it. We learned a lot and they learned a lot. It was very beneficial for all of us," he says.

Pepper plans on holding a similar meeting every year.