Paperboard packaging holds the things we need

Paperboard Packaging, Nov, 2003

The Paperboard Packaging Advantage

Paperboard packaging provides advantages in the distribution, marketing, protection and preservation of thousands of consumer goods. It includes packaging for a wide variety of consumer goods, such as foods, beverages, dairy products, medicine, cosmetics and other items. These packages are made from recycled, bleached, and unbleached paperboard.

What makes paperboard packaging so effective? Paperboard packaging: quickly communicates product/brand identity, differentiating products from their competition; is consumer friendly, facilitating the shopping process; communicates the desired product image, positions the product, and generates purchase interest; provides excellent product protection; allows for easy transport and display; and, facilitates ease of use for the end-user.

Paperboard packaging facilitates the distribution, protection and preservation of thousands of consumer goods. Its use encompasses a wide variety of products, such as folding cartons for foods and medicine; "gable-top" liquid containers for milk and juice; and multi-pack beverage carriers. These packages are made from bleached, recycled, and unbleached paperboard.

Efficiency - Paperboard folding cartons are the most innovative, practical, and cost-effective packaging available. Today's high volume, high-speed machinery requires close tolerances for package setup, filling, and sealing. Paperboard folding cartons are the perfect fit. Because folding cartons are shipped and stored flat, they contribute to efficient warehousing, transportation, and inventory control. What's more, paperboard folding cartons help ensure that food products are just as nutritious and appealing when they reach the consumer as they were when they left the plant. Folding cartons protect breakables, preserve perishables, and guard milk against vitamin-depleting light. Plus, they offer protection against consumer tampering and theft.

Shelf Presence--No other package sells products better than paperboard folding cartons. Paperboard folding cartons are "silent salespeople" ... "mini-billboards." Because they're stackable, paperboard folding cartons create a wall-of-product--attracting shoppers and building brand recognition. The graphics and printing on paperboard are far superior and far bolder than on any other packaging. Plus, the broad, flat surfaces of cartons are not only easier for bar code scanning, they're perfect for innovative visuals such as holograms, foil stamping, and embossing-even interactive tools such as chalkboards.

Ninety-five percent of food shoppers read labels. There are simply no easier package labels to read than those on folding cartons. This makes cartons an invaluable tool for promotions and cross-merchandising. And they're a key source of ingredient, preparation, and nutrition information.

Consumer Friendly - At stores and in consumers' homes, folding cartons are "the convenient package." Consumers are looking for lightweight, easy-to-transport, and stackable packages for efficient home storage. Paperboard folding cartons deliver.

Cereal, detergents, frozen food, milks and juices, medicines, and cosmetics, are only a few examples of household products that come in convenient paperboard packaging. And when it comes to ease of opening and closing, paperboard folding cartons deliver a true open and shut case.

The future of paperboard folding cartons promises to be even more exciting. Already, we have seen the creation of drink boxes, interactive packages, and dual ovenable/microwaveable packages. Who knows what new innovations will soon be coming out of the box?

Environmentally Responsible - In addition to being recyclable, paperboard is the only packaging made from a natural and renewable resource. Nearly 4,800 communities have access to paperboard recycling programs. These efforts are already recovering 40% of all paper, including paperboard, and that percentage is sure to grow. This material is then put to good use. In fact, 70% of the fiber used to make paperboard packaging comes from recovered material. And that's important to consumers.

Studies show that people prefer packaging made from renewable and recyclable materials compared to packaging made with less material if that material cannot be renewed or recycled. The key is what the material is made from in the first place.

Paperboard is a renewable resource. Paperboard packaging ultimately begins with a renewable and recyclable resource--wood fiber. Unlike metal ore, petroleum, or other raw materials used for packaging, wood fiber is the only truly renewable packaging material in use today. Managing this renewable forest resource and using it wisely is an industry-wide priority.

Paperboard packaging is recyclable--"Closing the Loop". A significant amount of the industry's raw material needs - 70 percent - is met with recovered paper fibers. Today, more than half of the folding cartons found in supermarkets are made from 100 percent recycled paperboard. Recycled paperboard producers rely on a wide range of recovered paper grades, including paperboard, mixed paper, and corrugated fiber, to make quality products.