Food Industry
Industry: Email Alert RSS Feed'Loco' touts combo meals in new TV campaign for El Pollo Loco
Nation's Restaurant News, March 25, 2002
IRVINE, CALIF -- El Pollo Loco broke a new TV campaign in which an animated "spokesbird" named Loco promotes combo meals for $4.99.
The 30-second spot, which Dailey & Associates of West Hollywood, Calif., created, focuses on the chain's signature chicken and Mexican offerings under the theme "When things get crazy, you need El Pollo Loco."
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The campaign includes 60-second radio spots and will run periodically throughout the year.
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