Food Industry
Industry: Email Alert RSS FeedDunkin' to sponsor Yahoo sports, news, social sites
Nation's Restaurant News, March 24, 2008
CANTON, MASS. -- Dunkin' Donuts has signed a deal to become the exclusive advertiser on sports and news programs created by Internet company Yahoo! Inc.
"Yahoo! Sports Minute," a daily summary of sports stories, is already available to users at http://sports.yahoo.com/sportsmin ute. "Good Morning Yahoo!" will debut April 9 and feature news clips from major networks.
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In addition, Dunkin' Lounge, a social networking site, is expected to launch in May. The site will integrate the Yahoo! Groups community and Yahoo! Answers Network to allow visitors to exchange ideas and get information about Dunkin' Donuts products and promotions.
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