Food Industry
Industry: Email Alert RSS FeedMexican restaurant firm picks agency, plans expansion into U.S
Nation's Restaurant News, April 11, 2005
CANCUN, MEXICO -- Grupo Anderson's, considered Mexico's largest restaurant company, hired Quantified Marketing Group of Orlando, Fla., to support its expansion into the United States.
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The agency will create public-relations and local-store marketing programs for the company's planned May opening of Senor Frog's restaurant in Myrtle Beach, S.C., and for additional openings in Las Vegas and Honolulu.
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