Food Industry
Industry: Email Alert RSS FeedDel Taco awards media duties to Palisades Media Group
Nation's Restaurant News, April 17, 2006
LAKE FOREST, CALIF. -- Mexican quick-service chain Del Taco has awarded media buying and planning duties to Palisades Media Group of Santa Monica, Calif.
The move is the latest change in marketing operations for Del Taco, which has more than 465 units in 13 states. Late last year the chain named Brainsaw of Tustin, Calif., as its agency of record.
Palisades was retained "after extensive research for a high-level, performance-driven media services company," said Sharon Fogg, who became Del Taco's vice president of marketing in October.
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