7-Eleven promotes 'Iron Man' with Slurpee cups, deal with Foot Locker

Nation's Restaurant News, April 21, 2008

DALLAS -- 7-Eleven Inc. has tied in to the May 2 release of the movie "Iron Man" with special Slurpee cups, straws and a cross-promotion with Foot Locker shoe stores.

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The cups feature four multi-image, three-dimensional film shots of actor Robert Downey Jr:s character, Tony Stark, clad in Iron Man Super Hem suits, as well as his nemesis, Iron Monger. The Iron Monger cup includes 24 actual frames from the movie.

A collectible, refillable mug features the red and gold helmet of Iron Man's Mark III suit of armor. In addition, 7-Eleven will offer three different Iron Man Slurpee spoon-straws with detachable Iron Man and Iron Monger figurines for $1.49 each.

7-Eleven also unveiled its "Slurpee Nation" website, www.slurpee.com, and in a cross-promotion with Foot Locker, another movie sponsor, is offering a $10 coupon at the website that can be used toward the purchase of any pair of shoes selling for $50 or more through July.