Food Industry
Industry: Email Alert RSS FeedRed Robin hires TM Advertising for media planning, buying
Nation's Restaurant News, April 25, 2005
GREENWOOD VILLAGE, COLO. -- Red Robin Gourmet Burgers Inc. has hired TM Advertising of Dallas to handle traditional-media planning and buying.
Billings are estimated at $3 million to $5 million. The agency's first assignment is to develop a media plan for Red Robin's corporate restaurants that will run from May through the end of the year. TM also will be responsible for media planning for at least two franchise groups.
Red Robin has more than 250 units in the United States and Canada.
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