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Industry: Email Alert RSS FeedSammy Sosa pitches to 'tweens' in new McDonald's ad
Nation's Restaurant News, May 3, 1999
OAK BROOK ILL. -- McDonald's Corp. puts Chicago Cubs' slugger Sammy Sosa to bat in a new 30-second TV spot targeting 8- to 13-year-olds.
The ad, called "Do Over" is part of the burger chain's worldwide marketing campaign targeting the age group known as "tweens."
The spot shows a boy and his friend relaxing with McDonald's food when the boy's parents come home with his newborn sister. Not happy with t he sibling, the boy mutters "Do over," imagining that his parents return with Sosa instead.
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The spot was created by Leo Burnett Co., Chicago, McDonald's lead agency for youth marketing, and will air through April 2000 on network and cable youth programs.
COPYRIGHT 1999 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2008 Gale, Cengage Learning
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