'Big Papi' stars in his first TV spot for D'Angelo Grilled Sandwiches

Nation's Restaurant News, May 28, 2007

Dedham, Mass. -- D'Angelo Grilled Sandwiches will feature Boston Red Sox slugger David "Big Papi" Ortiz in a TV spot for the first time in their three-year promotional partnership.

Ortiz will promote the chain's Steak and Cheese Sandwich. In the spot, a life-size sandwich interrupts Ortiz's thoughts when he's in the Red Sox locker room, the team's underground batting cages and his sport-utility vehicle until he finally gives in to his craving for the sandwich. The spot ends with the line, "Have you taken care of your craving this week?"

Boathouse Group Inc. of Waltham, Mass., created the spot for the 211-unit D'Angelo. The chain plans to air several new spots during the rest of the year promoting the sandwich as well as Toasted Thanksgiving Sandwiches and a new line of lobster sandwiches including Baked Stuffed Lobster, Lobster Roll and Traditional Lobster Sandwich.