Food Industry
Industry: Email Alert RSS FeedMcDonald's, Sony team for free song downloads
Nation's Restaurant News, June 14, 2004
OAK BROOK, ILL. -- McDonald's Corp. as part of a deal with the Web site Sony Connect, is offering a free song download with each purchase of a Big Mac Extra Value Meal.
The Big Mac Tracks program, which is slated to run for up to 10 weeks, was scheduled to debut June 8 in the United States, Puerto Rico and Canada. It is to be introduced next month in the United Kingdom, France and Germany. Customers will receive a unique access code printed on a Big Mac sandwich carton, allowing them to download a song from the Web site.
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Chicago's Leo Burnett created a global TV ad for the promotion, which will include radio and in-store merchandising.
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