Food Industry
Industry: Email Alert RSS FeedChicken chains hatch new products, marketing campaigns to boost sales
Nation's Restaurant News, June 24, 2002 by Paul Frumkin
CHICKEN CHAINS RANKED BY U.S. SYSTEMWIDE SALES GROWTH
(Year-to-year percentage change)
Latest Prec. Latest * Preceding
Year Year Fiscal Year vs. vs.
Rank Rank Chain End Preceding Prior
1 1 Chick-fil-A Dec. '01 14.77 14.81
2 2 El Pollo Loco Dec. '01 11.11 10.95
3 3 Popeyes Dec. '01 9.52 9.16
4 4 KFC Dec. '01 6.82 2.33
5 5 Church's Chicken Dec. '01 3.20 -0.83
6 6 Boston Market Dec. '01 -6.57 -19.88
AVERAGE 6.48 2.76
* Actual results, estimates or projections
Source: NRN Research
CHICKEN CHAINS RANKED BY TOP 100 MARKET SHARE
(Share of aggregate sales of
chicken chains in Top 100)
Latest Prec.
Year Year Fiscal Year Annual Market Share
Rank Rank Chain End Latest * Preceding
1 1 KFC Dec. '01 53.28 53.35
2 2 Chick-fil-A Dec. '01 14.00 13.12
3 3 Popeyes Dec. '01 13.37 13.06
4 4 Church's Chicken Dec. '01 8.17 8.47
5 5 Boston Market Dec. '01 7.26 8.31
6 6 El Pollo Loco Dec. '01 3.84 3.70
TOTAL 100.00 100.00
Latest Prec.
Year Year Annual
Market
Share
Rank Rank Chain Prior
1 1 KFC 53.33
2 2 Chick-fil-A 11.69
3 3 Popeyes 12.23
4 4 Church's Chicken 8.74
5 5 Boston Market 10.60
6 6 El Pollo Loco 3.41
TOTAL 100.00
* Actual results, estimates or projections
Source: NRN Research
CHICKEN CHAINS RANKED BY GROWTH IN NUMBER OF U.S. UNITS
(Year-to-year percentage change)
Latest Prec. Latest * Preceding
Year Year Fiscal Year vs. vs.
Ranked Rank Chain End Preceding Prior
1 1 Popeyes Dec. '01 6.33 7.12
2 2 Chick-fit-A Dec. '01 5.85 6.80
3 3 El Pollo Loco Dec. '01 5.02 3.33
4 4 Church's Chicken Dec. '01 2.05 3.31
5 5 KFC Dec. '01 0.65 2.54
6 6 Boston Market Dec. '01 -7.07 -17.60
AVERAGE 2.14 0.92
* Actual results estimates or protections.
Source: NRN Research
CHICKEN CHAINS RANKED BY ESTIMATED SALES PER UNIT
Sales
per
Units * (By
Fiscal Year,
in Thousands)
Latest Prec. Fiscal
Year Year Year
Rank Rank Chain End Latest Preceding
1 1 Chick-fil-A Dec. '01 $1,259.5 $1,166.7
2 2 El Pollo Loco Dec. '01 1,185.3 1,111.5
3 3 Boston Market Dec. '01 938.4 875.4
4 4 Popeyes Dec. '01 916.0 892.5
5 5 KFC Dec. '01 873.4 830.6
6 6 Church's Chicken Dec. '01 586.5 583.5
AVERAGE $959.8 $910.0
Sales
per
Units (By
Fiscal
Year,
in
Thousands)
Latest Prec.
Year Year
Rank Rank Chain Prior
1 1 Chick-fil-A $1,103.0
2 2 El Pollo Loco 1,035.8
3 3 Boston Market 978.8
4 4 Popeyes 884.3
5 5 KFC 832.0
6 6 Church's Chicken 617.2
AVERAGE $908.5
* Estimated average, based on mathematical equation of annual systemwide
sales growth and change in number of operating units.
Source: NRN Research
CHICKEN CHAINS RANKED BY U.S. SYSTEMWIDE SALES
Latest Prec. U.S. System
wide
Foodservice
Sales
Year Year Fiscal Year (By Fiscal
Year, in
Millions)
Rank Rank Chain End Latest *
1 1 KFC Dec. '01 $4,700.0
2 2 Chick-fil-A Dec. '01 1,241.9
3 3 Popeyes Dec. '01 1,179.3
4 4 Church's Chicken Dec. '01 721.1
5 5 Boston Market Dec. '01 640.0
6 6 El Pollo Loco Dec. '01 339.0
TOTAL: $8,821.3
Latest Prec. U.S. System wide Foodservice
Sales
Year Year (By Fiscal Year, in
Millions)
Rank Rank Chain Preceding Prior
1 1 KFC $4,400.0 $4,300.0
2 2 Chick-fil-A 1,082.1 942.5
3 3 Popeyes 1,076.8 986.4
4 4 Church's Chicken 698.7 704.5
5 5 Boston Market 685.0 855.0
6 6 El Pollo Loco 305.1 275.0
TOTAL: $8,247.7 $8,063.4
* Actual results estimates or projections
Source: NRN Research
CHICKEN CHAINS RANKED BY NUMBER OF U.S. UNITS
Latest Prec.
Year Year Fiscal Year Year-End
Number of
Units
Rank Rank Chain End Latest *
1 1 KFC Dec. '01 5,399
2 2 Popeyes Dec. '01 1,327
3 3 Church's Chicken Dec. '01 1,242
4 4 Chick-fil-A Dec. '01 1,014
5 5 Boston Market Dec. '01 657
6 6 El Pollo Loco Dec. '01 293
TOTAL: 9,932
Latest Prec.
Year Year Year-End Number of Units
Rank Rank Chain Preceding Prior
1 1 KFC 5,364 5,231
2 2 Popeyes 1,248 1,165
3 3 Church's Chicken 1,217 1,178
4 4 Chick-fil-A 958 897
5 5 Boston Market 707 858
6 6 El Pollo Loco 279 270
TOTAL: 9,773 9,599
* Actual results estimates or projections
Source: NRN Research
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