Food Industry
Industry: Email Alert RSS FeedTaco Del Mar website features 'guess how many teddy bears' contest
Nation's Restaurant News, July 28, 2008
SEATTLE -- Consumers who visit www.tacodelmar.com have a chance to win two tickets on Alaska Airlines if they come closest to guessing how many teddy bears the Taco Del Mar chain has collected during a summer promotion.
The chain of nearly 180 quick-service restaurants has added Wild Alaskan Salmon Tacos to its menu for a limited time and is using a bears motif to promote the rellout.
A supporting TV spot shows bears running in and out of a Taco Del Mar to get the taco. Customers can receive a free taco if they bring a new teddy bear to one of the chain's restaurants. Taco Del Mar plans to donate the bears to local children's hospitals at the end of summer.
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"If every store collects 20 or 25 bears this summer, we're talking thousands of teddy bears for children's hospitals," said marketing director Erin Gilbert.
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