Food Industry
Industry: Email Alert RSS FeedBudweiser seals World Cup sponsorship
Nation's Restaurant News, Jan 11, 1999
ST. LOUIS -- Budweiser said it had renewed its partnership with the Federation Internationale de Football Association and would serve as the official beer sponsor of the FIFA World Cup Tournament in 2002 and 2006. Terms were not disclosed.
Budweiser has been a sponsor in the World Cup Tournament since 1986. However, this is the first multitournament deal for the company, based here.
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As worldwide sponsor, Budweiser receives the exclusive global category rights to use the World Cup logos in advertising promotions, merchandising and packaging.
COPYRIGHT 1999 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
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