Food Industry
Industry: Email Alert RSS FeedMcDonald's rolls breast strips after 5-market test
Nation's Restaurant News, August 9, 2004
OAK BROOK, ILL. -- McDonald's Corp. added chicken breast strips to its menu at locations nationwide. Served with a choice of low-fat honey mustard, spicy Buffalo or ranch dipping sauces, the strips are $2.89 for three strips, $4.39 for five strips and $7.99 for 10 strips. Before rolling out the product system-wide, the burger behemoth tested the strips in Columbus, Ohio; Charlotte, N.C.; New York; Denver; and Nashville, Tenn.
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Advertising is slated to begin Aug. 10, along with in-restaurant merchandising and packaging featuring 2004 U.S. Olympic athletes.
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