Food Industry
Industry: Email Alert RSS FeedLong John Silver's picks Northlich as agency of record
Nation's Restaurant News, August 13, 2007
LOUISVILLE, KY. -- Long John Silver's, a division of Yum! Brands Inc., has named independent ad agency Northlich of Cincinnati as its agency of record.
Northlich replaces Omnicom Group's Element 79 of Chicago on the
account. Spending was not disclosed. Northlich also handles public relations duties for A&W Restaurants, another Yum division, and recently created a "Moove to American" campaign for the chain to promote its use of 100-percent U.S. beef.
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Long John Silver's has more than 1,100 units in the United States.
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