Food Industry
Industry: Email Alert RSS FeedMardi Gras promotion to feature special beads, unusual parade
Nation's Restaurant News, Jan 17, 2005
HOUSTON -- A chain of 10 Sherlock Holmes-theme restaurants in Texas launched a Mardi Gras-theme promotion, which will culminate in what they bill as a "festive shopping-cart parade."
Sherlock's Baker St. Pub & Grill, Sherlock's Baker St. Pub and Baker St. Pub & Grill in Houston, San Antonio and Dallas/Fort Worth will celebrate "Pub Gras" by distributing traditional Mardi Gras beads to customers each time they visit the restaurants. A few special beads will be redeemable for prizes.
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The promotion will end on Fat Tuesday, Feb. 8, with the shopping-cart parade. Employees at each unit will march around with carts loaded with beads, candy and prizes to throw to customers in the manner of New Orleans revelers throwing beads to the crowd.
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