Food Industry
Industry: Email Alert RSS FeedBurger King, Xbox team up for holiday promotion
Nation's Restaurant News, Oct 16, 2006
MIAMI -- Burger King ad character The King and the chain's famous Subservient Chicken will be featured in Xbox and Xbox 360 video games available at BK units nationwide during the coming holiday season.
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The promotion will feature three games designed specifically for Burger King. Available for $3.99 each with the purchase of a Value Meal, titles include "Pocketbike Racer," "Big Bumpin'" and "Sneak King." TV personality and lingerie model Brooke Burke, who for a while was The King's "girlfriend" in a series of viral campaigns, is featured in "Big Bumpin'." The games will be available for a limited time starting Nov. 19.
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