Want a quick boost to your bottom line? put Visa on the menu

Nation's Restaurant News, Oct 28, 2002

With Visa, transactions are just the beginning.

With more than 827 million cards worldwide, Visa[R] is the world's largest payment system. In fact, Visa has more cards than MasterCard[R], Discover[R], Diner's Club[R] and American Express[R] combined. (1) And once you factor in that Visa cardholders spend over $46 billion in restaurants per year (2), the value of Visa becomes easy to see.

Accepting Visa means accepting more revenue. And better bottom lines.

Of course your customers love the convenience Visa offers. But did you know that when you accept Visa, you're offering more than convenience? You're opening the door to new revenue possibilities.

In fact, studies show that when customers buy with Visa, their sales transactions are larger than if they paid with cash. How much more? As much as 50%. And often higher.

Essentially, when your quick service restaurant accepts Visa, you're paving the path to more impulse spending and incremental purchases. You'll also reduce drive-bys and lost sales to competitors who accept payment cards. And you'll reduce shrinkage and reconciling costs associated with cash.

Customers want convenience. Visa gives them what they want.

The key to happy customers is quick service. And with Visa's automated payment options, you'll easily increase your speed of service which will increase your number of happy customers.

After all, second only to the taste of the food, convenience ranks as the main reason customers frequent quick service restaurants. And these days, a convenient way to pay is with payment cards. Which is why the number of quick service restaurants who accept them is expected to double in the next year alone. (3)

Visa delivers the leading technology solutions for quick service restaurants.

Advancements in technology have made processing payment cards even faster than ever. So fast, that card transactions now rival the speed of cash transactions. And Visa, being the technological leader, continues to develop even faster solutions for quick service restaurants. So whatever your need, Visa has a solution for you.

Of course, Visa's transaction speed doesn't just help your customers, it benefits your business as well. With transactions being processed automatically, your account is typically credited within 24-48 hours of the deposit of the sales draft. And because payment card transactions are quick and simple, they require minimal employee training. Plus, by allowing Visa to track your deposits, you can easily generate reports detailing average check sizes, peak times, or any other criteria you deem valuable.

Bottom line? When your business takes Visa, Visa takes care of the rest.

Ready to have Visa start working for you?

Bringing the power and convenience of Visa into your business is as easy as 1-2-3. First, sign up for a Visa merchant account. Second, order your card processing terminals. Then let your customers know you are Visa-ready by displaying Visa's point-of-purchase materials.

Visa has more cards than Discover, MasterCard and American Express
combined. (1)


Visa                          52%
MasterCard                    27%
American Express            14.4%
Discover                     5.7%
Diner's Club/Carte Blanche   0.8%

Note: Table made from pie chart
U.S. Fast Food Restaurants Accepting Payment Cards.


1999   5,400
2000   7,560
2001  15,120 (4)
2002  30,000 (4)

Note: Table made from bar graph

(1.) Nilson Report Number 740/May 2001, Number 750/October 2001

(2.) Visa Base II, 2001

(3.) TeleNation/USA Today

(4.) Projected

(source: CCM, Concord EFS Inc.)

(C) 2002 Visa U.S.A. Inc.

RELATED ARTICLE: THE TOP FIVE REASONS TO ACCEPT VISA

1. Customers prefer the convenience of payment cards.

2. Customers won't pass you by because they're low on cash.

3. Customers' transactions are larger when they use payment cards.

4. Customers like the increased service speed of payment cards.

5. Customers will choose restaurants that accept payment cards over ones that don't.