Food Industry
Industry: Email Alert RSS FeedSemolina breaks TV spot to support 'adventurous' rebranding
Nation's Restaurant News, Nov 4, 2002
NEW ORLEANS -- Pasta chain Semolina broke a 30-second TV spot in mid-October as part of a rebranding program intended to build excitement about the restaurant chain.
The spot, created by Logan Marketing Inc. of New Orleans, features a "pasta soundtrack" with saucepan drums, pasta maracas and pot-top cymbals. The spot is airing in New Orleans, Lafayette, La., and Mobile, Ala. The current rotation will last nine weeks.
The 15-unit chain is rebranding itself under the theme, "Semolina, Adventures in Pasta." Other efforts in the program include a new restaurant design, a new oversized menu and a redesigned Web site.
Most RecentFood Articles
Radio spots also are supporting the program.
COPYRIGHT 2002 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2008 Gale, Cengage Learning
Brought to you by CBS MoneyWatch.com
- Best- and Worst-Paid College Degrees
- 6 Things You Should Never Do on Twitter or Facebook
- How Much Sleep Do You Really Need?
- 6 Big Myths about Gas Mileage
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Design a commission plan that drives sales - Sales Commissions
Most Popular Business Publications
Content provided in partnership with
Presented by American Express