P&G Commercial Products Group taps iMarlin

Nation's Restaurant News, Nov 21, 2005

SPRINGFIELD, MO. -- Procter & Gamble's Commercial Products Group, or CPG, has named iMarlin as its interactive agency of record, iMarlin said its initial focus would entail working with each CPG brand team and their offline agencies to build a multiphase plan that would include the offline and online marketplace.

Integrated tactics include traditional advertising and marketing initiatives, online competitive analysis, system design and creative development.

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