Food Industry
Industry: Email Alert RSS FeedArby's, MasterCard partner for $25,000 gift-card giveaway
Nation's Restaurant News, Dec 12, 2005
ATLANTA -- Arby's Restaurant Group Inc. is trying to stimulate repeat visits to its restaurants with a giveaway of $25,000 in MasterCard gift cards. Customers who use a MasterCard to pay for their purchases are automatically entered in the sweepstakes, which will end Dec. 24. There is no limit on the number of entries per person. The promotion is "an extra incentive for customers to eat at Arby's more often" and a way to reward loyal customers, said Debbie Pike, Arby's chief marketing officer.
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Arby's has more than 3,500 units worldwide and is a subsidiary of Triarc Cos. Inc.
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