Food Industry
Industry: Email Alert RSS FeedCountry Kitchen kicks off campaign
Nation's Restaurant News, Feb 1, 1999
MADISON, Wis. -- Country Kitchen Restaurants kicked off its "Year of Breakfast" campaign with a new line of breakfasts called "Sunshine Benedicts."
The campaign features classic breakfasts and new menu items to celebrate the family-dining chain's 60th anniversary.
The Sunshine line features oversized English muffins as the foundation for classic eggs Benedict and two variations: The Southern Benedict includes two basted eggs and sausage patties topped with country gravy and garnished with peppered bacon; The Club Benedict features eggs topped with turkey and crisp bacon, Hollandaise sauce, parsley and paprika.
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Broadcast ads from Lindsay Stone & Briggs, Madison, will break April 1 to support the promotion by the 250-unit chain.
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