Food Industry
Industry: Email Alert RSS FeedGame over: McDonald's Canada ends 7-unit test
Nation's Restaurant News, Feb 18, 2002
MONTREAL -- McDonald's Restaurants of Canada said it would end a test program that involved installing pay-for-play electronic game machines last fall in seven of its 233 units in Quebec.
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Added to the restaurants to offer children more play options, the machines generated consumer feedback that McDonald's said had led it to "conclude that the experiment is not satisfying for a large enough number of customers."
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