Food Industry
Industry: Email Alert RSS FeedFood Group garners new accounts
Nation's Restaurant News, April 11, 1994
NEW YORK -- Boyd Coffee Co. of Portland, Ore., and General Mills Foodservice of Minneapolis have appointed The Food Group as their respective agency of record.
General Mills Foodservice, marketer of such ready-to-eat cereals as Wheaties, Cheerios and Cocoa Puffs, will work with The Food Group, New York. The assignment will entail development and placement of all foodservice advertising as well as creating special promotions, direct mail and other collateral.
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Boyd Coffee Co. is a diversified roaster and manufacturer of specialty coffees, espresso and brewing equipment under such product lines as Bo~ds Gourmet Coffee, Italia D'Oro Espresso and Today Foods. The company will work with The Food Group, Westlake Village, Calif.
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