Blimpie sandwiches quality into new ad campaign

Nation's Restaurant News, April 17, 1995 by Robin Lee Allen

DENVER -- Introducing a price-cutting strategy, Baker's Square kicked off a new campaign that also debuts the chain's own marketing head.

The lower price move aims to increase guest counts, said John Nichols, director of marketing and the company's newfound spokesman, who identifies himself in the spots only as a member of the company's ad department.

Prices throughout the 180-unit chain are down by as much as $1 on some entrees and $2 on some pies.

In the commercials Nichols says: "There may be better ads, but there are no better prices on great food. So come to Bakers Square and check out our new lower prices. Tell them the advertising department sent you." The spots, which are dedicated to the chain's three day-parts, were created by the Dallas-based shop The Richards Group.