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Industry: Email Alert RSS FeedCalif. McD co-op taps Foran firm
Nation's Restaurant News, April 17, 1995
FRESNO, Calif. -- The 60-unit McDonald's Central Valley Operators group in California awarded a new marketing contract to Sacramento-based Dana Foran Marketing Communications.
The Foran firm, which has handled public relations for the McDonald's group since 1993, will be responsible for all marketing activities for the chain's franchised and corporate-owned restaurants in Merced, Madera, Fresno, Kings and Tulare counties.
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The value of the account was not divulged. Mark Burington, president of the McDonald's CVO, said it has "seen solid results" from its 2-year-old relationship with Foran, which has an office in Fresno.
COPYRIGHT 1995 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2008 Gale, Cengage Learning
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