Food Industry
Industry: Email Alert RSS FeedPete's to launch multifaceted ad effort
Nation's Restaurant News, May 20, 1996
PALO ALTO, Calif. -- Pete's Brewing Co., brewer of Pete's Wicked Ale, said it would launch an aggressive summer marketing campaign in several casual-themed chains including T.G.I. Friday's, California Pizza Kitchen, Bennigan's Fat Tuesday's and Hooters.
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The effort will include T-shirts, sample pint glasses and other materials.
COPYRIGHT 1996 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2008 Gale, Cengage Learning
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